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As part of our quality approach to both our customers and our employees, and as a member of SORAP (the trade association for the profession), we guarantee our employees' compliance with the rules and contractual provisions relating to our business.

In terms of social commitment, we are members of the FACE foundation (Fondation Agir Contre l'Exclusion).

Optimark is committed to a Corporate Social Responsibility approach, contributing to the principles of sustainable development, with a commitment and performance assessed by the Ecovadis certified organization.

OUR MISSION 

Our teams are drawn from the world of mass retailing to bring real know-how to the field. The complementary nature of our businesses enables the Group to produce high value-added services.

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OUR VISION 

We are the1st independent family group in our profession nationwide.

Our decisions, investments and objectives are geared towards the long-term satisfaction and loyalty of our customers and employees.

This long-term vision is based on the following fundamentals: sconstantly strive to anticipate and meet our customers' expectations, notably by developing results-oriented management methods and tools

Develop the commitment and skills of our employees and attract new talent. We are the only group to have our own Qualiopi-certified in-house training organization.

Our development is sustainable and responsible: our priority is to develop the employability of our teams and their career development within our Group's subsidiaries. In particular, we have chosen to invest so that our logistics warehouses are self-sufficient in energy production.

OUR VALUES

As a member of SORAP, as part of our quality approach to our customers and employees, we guarantee compliance with the rules and contractual provisions relating to our businesses. 

We are also a member of the FACE association (Fondation Agir Contre l'Exclusion). 

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OUR HISTORY
CREATED IN 1992, ASKELL JOINED THE ORA GROUP in 2010, a family-owned, independent company. ASKELL is an agency specializing in the outsourcing of sales and operational resources in the field. With over 30 years' experience, ASKELL provides its customers with the creation, organization, field implementation and analysis of turnkey field marketing operations. ASKELL uses powerful IT resources
(BI reporting, CRM, HR management) to support field actions.
CREATED IN 1992, ASKELL JOINED THE ORA GROUP in 2010, a family-owned, independent company. ASKELL is an agency specializing in the outsourcing of sales and operational resources in the field. With over 30 years' experience, ASKELL provides its customers with the creation, organization, field implementation and analysis of turnkey field marketing operations. ASKELL uses powerful IT resources
(BI reporting, CRM, HR management) to support field actions.
2010

The Group carries out its 1st external growth operation with the acquisition of OPTIMARK

2012

Launch of our trade marketing and retail media activities

2015

Launch of Home Sales 

2019

Creation of two new branches, ASKELL BELGIUM and ASKELL NETHERLANDS, as part of our international expansion.

2021

Merger with the BAETSLE family and creation of the ORA Group (OPTIMARK RMA ASKELL) 

2023

ORA isthe leading independent family-owned group in our profession nationwide.

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Amsterdam City, Illuminated Building and Canal at Night, NetherlandsJOIN US - ASKELL